Dean Montandon MCIM
Curriculum Vitae

Experience & Qualifications

MCIM Badge
Download PDF

Professional Summary

Commercially focused marketing and technology professional with over 10 years of experience spanning digital marketing, CRM, websites, ecommerce and automation.

Experienced in working with technical and commercial teams to translate complex services into clear, revenue-generating marketing and digital systems. Proven track record of leading campaigns, managing teams and budgets, delivering websites and CRM implementations, and improving the connection between marketing, sales and customer experience.

Professional Experience

Dec 2025 — Present

Freelance Marketing, Web & CRM Consultant

Montandon
  • Providing website development, CRM implementation and marketing automation services for small businesses.
  • Designed and built a WordPress website and event booking platform for a florist.
  • Developed a high-performance Next.js website for a construction business with Payload CMS.
  • Implemented Zoho CRM integration connecting TrustID and Octopaye for compliance automation.
  • Built automated lead generation workflows using n8n and AI agents.
Feb 2025 — Dec 2025

Marketing Business Partner – Metals & Minerals

Alfred H Knight
  • Acted as primary liaison between sales and marketing, aligning activity with commercial goals.
  • Delivered integrated campaigns for new service launches and lead generation.
  • Managed marketing for international events like EWaste World.
  • Introduced new website structure for the Circular Economy division.
  • Supported analytics and reporting using Zoho CRM and Looker Studio.
2024 — Feb 2025

Brand Manager

UK National Nuclear Laboratory
  • Led brand development and communication strategy across a national research organisation.
  • Managed brand consistency across digital, events, and corporate communications.
  • Oversaw digital presence and managed branding budgets.
  • Led collaboration across marketing and communications teams.
2021 — 2024

Marketing Manager

KRSS Ltd
  • Led marketing strategy, ecommerce growth, and CRM implementation across UK and European markets.
  • Managed marketing budgets and delivered campaigns for lead generation and retention.
  • Implemented and owned the CRM, improving sales and marketing alignment.
  • Managed ecommerce performance and pricing strategy.
  • Mentored and developed the marketing team.
2019 — 2021

Senior Digital Marketing Executive

Algeos Ltd
  • Led major digital transformation projects across ecommerce and web development.
  • Managed the delivery of a new Magento ecommerce website and SAP integration.
  • Executed SEO and Google Ads strategies to increase visibility and ROI.
  • Managed email marketing campaigns and marketplace stores (Amazon/eBay).
2017 — 2019

Digital Sales Manager

PhD Nutrition
  • Responsible for B2C ecommerce sales, achieving a £1.3m annual revenue target.
  • Managed a £150k annual digital budget and led SEO/PPC strategy.
  • Oversaw stock planning, forecasting, and promotional calendars.
  • Improved website customer experience and expanded affiliate partnerships.
2016 — 2017

Social Media Executive

Ultimate Performance
  • Managed global social media channels, increasing Instagram following by 8k.
  • Curated content and managed paid social campaigns.
  • Collaborated with influencers and celebrity clients.
2011 — 2016

Customer Service Manager

Tesco Mobile
  • Led a team of 11 advisors in a high-volume customer service environment.
  • Conducted performance reviews and coached team members.
  • Analyzed NPS feedback to improve customer experience.

Core Skills

Marketing Strategy

Integrated Campaign DeliveryLead GenerationSEO & Technical SEOConversion Rate OptimizationBrand DevelopmentEmail MarketingAnalytics & ReportingMarketing AutomationAI Workflows (n8n)

Web Development

Next.js / ReactTypeScriptTailwind CSSWordPress / WooCommerceHTML5 / CSS3MagentoPayload CMSREST APIs

Tools & Platforms

Zoho One / Zoho CRMHubSpotGoogle Analytics 4Looker StudioSEMRush / SERankingVS Code / GitHubAdobe Creative SuiteFigma / Canva

Education

Chartered Institute of Marketing
MCIM (Member), Working towards Chartered Marketer
Current
The Open University
Business Studies
Ongoing
The Open University
Certificate of Higher Education, Natural Sciences
Completed