Bridging the gap between Marketing and Technology.
I’m Dean Montandon MCIM, a senior marketing professional combining commercial strategy with full-stack technical execution.
Marketing and Technology should not be siloed.
My career has been defined by building commercial engines, not just executing campaigns.
With experience spanning ecommerce, CRM, and digital strategy, I connect marketing activity directly to revenue through robust technical infrastructure and data-driven decision making.
Commercially Focused
Strategies designed to deliver ROI. Experienced in managing P&Ls, budgets, forecasting revenue, and optimizing conversion rates across channels.
Technically Robust
Translating complex requirements into stable digital systems. From custom web development to advanced CRM integrations and automation.
Data Driven
Connecting marketing, sales, and customer data to provide a single source of truth and meaningful business intelligence.
Proven leadership and delivery.
A career built on leading teams, managing complex projects, and driving digital transformation for established brands.
Operational Leadership
Extensive experience in high-volume management roles. Skilled in process optimization, team performance management, and customer experience strategy.
Digital Performance
Track record of leading ecommerce and digital strategy for major brands. Successfully managed million-pound revenues and digital transformation projects.
Technical Integration
Leveraging commercial experience to build technical solutions. Proficient in developing websites, CRM architectures, and automations that solve business problems.
Recent Experience
Freelance Marketing & Web Consultant
Providing website development, CRM implementation and marketing automation services for SMEs.
Marketing Business Partner
Strategic marketing partner for the Metals & Minerals division of a global testing leader.
Brand Manager - UKNNL
Leading brand development and digital transformation for a national research organisation.